Tag Archives: commodification

I-It: Have we turned Jesus into a commodity to be bought and sold?

W. Taylor Stevenson commenting on Martin Buber’s seminal work I and Thou notes that there exists, [A] twofold attitude of man toward the world.  Man’s attitude, and consequently his actions, are twofold in that they can be understood in terms either of the primary word I-It, which designates a relationship characterized by objectification, categorization, and utilization;

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Kneeling at the altar of materialism

At this time next week I anticipate that there will be many people slamming Red Bull, gulping Five Hour Energy, or reaching into their purse for that last Powerbar. Afterall, just a few scant hours after the turkey and accompanying fixins are put into Gladware and laid to rest on the refrigerator shelves, shoppers will

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